Top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance
Our research shows that consumers are more inclined to write reviews when the experience they’ve had strikes an emotional chord, whether positive or negative
a means for consumers to express themselves
Taking part gives people a sense of kinship and integration. It's to know that your opinion has the power to help others
Why do people write reviews? What our research revealed - Trustpilot Business Blog
Best questions to ask in review
In general rating is easier than typing